Where The Perfect Candidate gave us a fairly lightweight view of the problems of life for a woman in Saudi Arabia, Papicha takes a much hard-hitting look at Algeria in the 1990s, when the Islamic revolution forced women in hijabs. Basing the film on her own experiences, Mounia Madour places Nedjma, nicknamed Papicha – Algerian slang for 'cool girl' – at the centre of the whirlpool: she wants to be a fashion designer and, refusing to accept the changes that are happening, she decides to put on a fashion show in the university.
